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Employer brand

How Thomson Reuters used Instagram to attract candidates

Social media is a necessity when it comes to employer branding these days. Candidates are actively participating in brand voyeurism. They want to know how it feels to work for a company even before…


Employer brand

How to use engaging content to attract top-notch talent

Candidate experience is now more important than ever. In the era of social media, where people have the ability to share messages with wide networks with just a few taps and swipes, experience is…


Employer brand

Exercises to help you achieve a cohesive company culture

In my last post , I showed you how you could utilize design mapping techniques to better understand how the disparate pieces of your culture interrelate. Now, I’m going to show you how to build on…


Employer brand

How to approach the creation of a successful employee engagement survey

Understanding what your employees are thinking and feeling can help you make necessary adjustments to strengthen your organization. But, this process is not always as easy as it sounds – especially…


Employer brand

Do you put your employees first? 5 tips for designing an employee recognition program

Here’s a common HR quandary: How do you motivate and inspire a dissatisfied, disengaged workforce? The first step is understanding the source of this discontent. Sixty-five percent of employees who…