Roadtrip Explorer
With Explorer, we provide a single dataset to deliver and measure success.
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Improve your recruitment marketing efforts with hiring funnel data from your ATS
Recruitment and marketing have a love-hate relationship. Well-executed marketing can support recruitment, but unfortunately the two disciplines often seem to speak different languages when it comes to success metrics. With Explorer, we provide a single dataset to deliver and measure success.
Recruitment marketing generates a lot of waste because it focuses on delivering applications. This costs recruiters too much time; recruiters want qualitative candidates. We shift the focus and make recruitment marketing efficient.
To use our tooling, you don’t need to make any changes to the apply forms on your website or the integration with your ATS. We simply make use of what is already available. Super easy and completely GDPR proof.
Features
We know the issue
Based on our experience over 4.5 years of agency work. We have been reviewing the data collected with our clients for some time now. This data encompasses advertising, career site, and ATS information. Our clients seek clear insights but often lose track due to the variety of sources, perspectives, and team members involved.
Explorer is for you, if..
You want to optimize your recruitment advertising based on actual candidate data. (Impressions and clicks don’t fill seats.) You are asked about the ROI of a campaign, but you are still waiting for hiring funnel input. You want to validate your career site changes based on something more meaningful than completed applications. (More applications is not always better.)
Explorer’s use case: Reporting
Report on the extended funnel, including data from the ATS (e.g. Interview, Rejected, Hired.) Get the data in your Analytics tooling of preference and/or in the BigQuery Database.
Explorer’s use case: Optimization
Use the data from the ATS (e.g. Interview, Rejected, Hired) to optimize your Paid Campaigns, by using offline conversions. Compatible with Paid Channels that offer the option to send data to Conversion API’s.