Scale candidate engagement with texting and automation

2 mins, 50 secs read time

Recruiting is one of the most significant human resources expenses, with hiring for each individual position costing between a few thousand dollars and four times a position’s annual salary. But thankfully there are still effective ways to reduce recruiting costs while still delivering a first-class experience for candidates.

In fact, improving the candidate experience may just be the competitive edge your company needs to hire smarter and cut recruitment costs. By providing candidates with a better, more personalized and engaging recruiting process, organizations can reduce attrition during hiring and shorten time-to-hire.

This strategy was the topic of our recent webinar in partnership with Ty Abernethy, co-founder and CEO of Grayscale. Grayscale is a texting and automation company that specializes in better candidate communication to enable high-volume hiring. We’ve collaborated with Grayscale to create candidate text communication options embedded directly in your Greenhouse hiring dashboard.

Why take advantage of Texting, powered by Grayscale all within Greenhouse?

1. Improve the candidate experience across the globe

Candidates want a mobile-first, seamless hiring process. Texting is easy and convenient for nearly everyone, and Texting, powered by Grayscale offers both SMS and WhatsApp capabilities, so you can use texting features to connect with both domestic and international candidates.

2. Reduce candidate attrition during hiring

Without consistent, supportive contact from your team, a candidate may drop out of the hiring process or accept a position with a competitor. Keep candidates engaged with texting.

3. Speed up the hiring process

Grayscale has proven that their candidate texting strategies work. When working with Carvana, for example, they cut the average time-to-fill by a third. Similarly, they found that text communications decreased the average time-to-offer acceptance by 45%.

4. End candidate ghosting

The practice of ‘ghosting’ a candidate (when an employer fails to respond or follow up with a candidate, sometimes even after multiple rounds of interviews) is universally loathed by jobseekers. But it isn’t just inconvenient and mildly offensive to candidates – it harms employers’ reputations. With built-in candidate texting features, sending a quick and polite follow-up message to prevent hurtful ghosting has never been easier.

5. Create connections with candidates

Candidates respond well when recruiters create a connection with them. As Ty Abernethy shared during our recent webinar, conversations turn into relationships which turn into conversions. When we aren’t spending time with one another in person, these conversations often happen via text.

More Greenhouse features available now

We’re very excited to see how Greenhouse customers make use of our new built-in texting capabilities to engage candidates during the recruiting process. But we also want to share some information about the other features that are now available to our customers.

• Built-in generative AI. Sourcing Automation customers now have access to our built-in generative AI tool for creating campaigns and crafting messages to candidates.

• Revised candidate profiles. We’ve updated the candidate profile displays to make them more intuitive for recruiters.

• Embedded Adobe documentation tools. Save time and money with electronic document signing builtin to Greenhouse Recruiting.

With recruiting teams under increasing pressure to fill roles quickly, these easy-to-use and effective tools can make a significant difference in your recruiting team’s KPIs. Interested in learning more about how Greenhouse’s powerful suite of recruiting tools can improve your HR capabilities? See how our other new features can help.