A brand like no other for a company like no other

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Filed under:
April 21, 2025
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I believe in the power of hiring

From individual well-being to overall business success, few things have a more profound impact than hiring.

Almost all of us have, or have had, a job at some point in our lives. And when it’s a full-time job, we’re likely to spend more time in the workplace than outside of it. If you’ve ever had a really great job (or a really terrible one) you’ll probably agree that being in the right role at the right company makes all the difference.

From an employer’s perspective, hiring is critical. Managers know how challenging it is when an open role stays empty and work begins to pile up. Or when they find the right candidate, only to lose them to a competitor at the eleventh hour. Not to mention the negative long-term impacts of hiring the wrong person for a role. Employee churn because of mishires isn’t great for morale and it’s even worse on a company's budget.

Before I joined Greenhouse, I wondered if it was the right move for me. I’d spent my career in agencies and boutique design firms, working with some big names on branding the “next big thing.” At the time, I wondered if HR technology was a place where big things happened.

What I’ve come to understand is that advancing the mission of a company like Greenhouse is to be a part of positive change, for both the company I’m part of and our society at large. Being a part of Greenhouse means I’m helping to solve an important problem in the world – because hiring is a big, big thing.

Oh. I didn’t realize we were going to redesign the logo.


Daniel Chait, Greenhouse CEO


Why we renewed the Greenhouse brand

Greenhouse has expanded our mission and our reach. We're helping more kinds of businesses, of all sizes, become better at hiring. We’re taking on important problems like reducing bias in the hiring process so that companies can build more diverse teams. We’re changing the hiring conversation from being mainly about HR processes to one that's about enabling positive individual and business outcomes. Nearly a decade after starting our journey, it’s time for our brand to reflect this evolution.

Hire for what’s next.

At our core, Greenhouse is a mission-driven company. We believe that when companies are great at hiring – when they can confidently and repeatedly put the right person in the right role – business and individual potential are unlocked.

Filed under:
February 27, 2020

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Filed under:
April 21, 2025
Trenton Kenagy  

is VP of Brand and Corporate Marketing at Greenhouse. Prior to joining Greenhouse, Trenton was a founding partner of ThoughtMatter, a purpose-driven brand design studio driving change across diverse sectors, from arts and culture to health and economic development. Previously, Trenton spent 10 years leading brand design teams at WPP agencies VML/Y&R, working with Microsoft, Gap, Inc, REI and Alaska Airlines, among others.